From time to time, some SEO blog posts a list that indicates how likely you are that someone will click on an organic result based on its positioning in Google. These notes typically analyze Google Search Console data from a large number of sites and then average the click-through rate. While this information may be useful, it does not always reflect the reality of our site. In this post, we are going to see how to make a CTR table according to the positioning for your site. Additionally, we are going to segment those CTRs by brand and non-brand results. Before we begin, let’s see why a generic table of CTRs by rank is not always accurate. Different SERP layouts: Click-through rates usually vary for information pages, e-commerce, etc.
Different weight of branding
Because the page that Google shows as a search result for a hotel site is not the same as for a news site (for example). A hotel search will show a large map in the SERP and that affects the Country B2B & B2C Email List CTR of the first position, the second, etc. Different items: Beyond the layout of the SERP, some items have a more or less tech-savvy audience and the behavior of a 70-year-old user in a SERP is not the same as that of a 13-year-old. The brand term of some companies weighs more than that of others, for example: if someone searches for “marketplace cell phones”, it is clear that they are looking to buy through MeLi. However, if someone searches for “Nike Sneakers,” they are not necessarily looking for a result from the official Nike site.
Different Title structures
A page can rank first but not get all the clicks it could receive. Due to having “an ugly title structure.” For example, a title with only one word and no branding. Title content: There are modifications Aust Data that can be made to a. Title so that it receives more clicks, for example adding. The specific keyword that is being searched, adding a number. A percentage, a yellowish keyword, some even add emojis. The content of the title is also a factor that catches the eye and then the click. Presence of an optimized Meta Description: Like the title of the page, the Meta. Description plays an important role within the CTR of the SERP. So much so, that Google can show a text (or text summary!) of the. Page if it considers that it best satisfies the user’s search.