Not all online business owners pay attention to local seo. And absolutely in vain. Search engines always give priority to web resources with clear geopositioning. Moreover, many users now use smartphones with geolocation to search for commercial information. And, even if a person has not indicated that he is looking for a japanese restaurant nearby, search algorithms can still regard such a request as geo-dependent and show the nearest establishments in the first positions. So a promotion strategy that focuses on the local market can be very successful for your company. We will tell you how to implement it below. Why do you need local website promotion? Local seo is a web search engine optimization strategy that helps a business become more visible in local search results on google. Any company that has brick-and-mortar stores or offices or serves people in a specific area can benefit from such promotion.
Why do you need local website promotion?
What’s more, google has updated its algorithm to calculate the distance of each business from a consumer’s location. With the goal of showing nearby businesses to the user. According to google statistics,76% of peoplewho conduct local searches on their smartphones visit the company no less than 24 hours later. 28% of such searches lead to the Phone Number List purchase of a product/service. Therefore, if you set yourself the goal of improving local seo, you can not only increase site traffic, but also increase the conversion of the web resource. Also, do not forget that a local promotion strategy can become a means of fighting competitors. This is because when you search on google for business-related keywords, a map with the three most popular listings (also known as a map pack) appears below your search query. If your company gets into this top three, then your competitors will simply have no space left on the client’s screen.
What kind of business needs Local SEO?
What kind of business needs local seo? In fact, almost any business with offline points of sale can benefit from regional promotion. But there are some niches in which local seo will be a real klondike for development. Let’s look at these areas in more detail: medical services. Agree, it is difficult for a sick person to get to a hospital located in another area Aust Data of the city. Therefore, if you are promoting a doctor’s office, dentistry, as well as a cosmetology clinic, massage parlor and other similar establishments, pay attention to local promotion; legal services. For this direction, local seo promotion is no less important. Again, if a user urgently needs a notary or lawyer for advice, people will look for firms nearby. True, reviews and overall reputation are of great importance; veterinary services. This direction is most often in demand at the local level.